Whatever it is that draws people to food trucks, you can’t deny how hip they are – which means their branding has a very cool reputation to maintain.īut just what is branding? It’s what gives companies that recognizability factor. Maybe it’s the magic of ordering al pastor at a taco truck thousands of miles from Mexico. They attract a crowd, get foodies talking and serve up delicious eats in unexpected places – from the parking lot of a concert to the community park to your best friend’s wedding reception.īut what is it about food trucks that makes them so special? Maybe it’s the fact that you get to chat with the chef when you’re picking up your food. These hip take-out locales on wheels are at the top of the street food game. There’s just something about food trucks that make them hard to resist.
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